B

Project Management: As a project co-lead with Alexis Begnoche, we oversaw a multidisciplinary team including co-ops and master students. I served as the primary point of contact for UX/UI and systems design work throughout the studio project.

Research: At the start, I led the social/cultural team through conducting secondary research, benchmarking, literature reviews, creation of archetypes and personas, and putting together interview guides.

Ideation: We then began brainstorming and ideation through various activities and design methods and conducting interviews to validate concepts via co-creation with stakeholders as a team. I worked with another designer to journey map the experience for each persona with each concept idea, synthesize our interviews and insights with data visualizations, and push further development of a few concepts.

Refinement: At this point, we had teams created for each concept. With a group of 3 other people, we continued refinement of our concept while receiving feedback from consumers and stakeholders. This included creating an information architecture, wireframes, screen prototypes, mockups, walkthroughs, and system diagrams.